An Appraisal of Mobile Commerce Adoption and Business Revenue: A Case Study of E-Commerce Firms in Katsina State
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- NGN 5000
Background of the Study
Mobile commerce (m-commerce) refers to the buying and selling of goods and services through mobile devices, leveraging technologies such as mobile apps, mobile websites, and mobile wallets. As smartphones and mobile internet access have become increasingly prevalent, m-commerce has emerged as a key driver of revenue growth in the e-commerce sector (Adebayo & Olawale, 2023).
In Katsina State, e-commerce firms have started adopting mobile platforms to reach a larger customer base, streamline transactions, and enhance customer engagement. However, the actual impact of m-commerce adoption on business revenue remains uncertain, with factors such as mobile infrastructure, customer trust, and digital payment systems playing crucial roles. This study explores the correlation between mobile commerce adoption and revenue generation in e-commerce businesses in Katsina State.
Statement of the Problem
While mobile commerce offers great potential for increasing business revenue, many e-commerce firms in Katsina State face challenges such as limited internet connectivity, security concerns, and customer hesitancy towards mobile payment systems. These factors may undermine the positive effects of m-commerce adoption on business revenue. This study investigates the effectiveness of mobile commerce adoption and its direct impact on the revenue generation of e-commerce firms.
Objectives of the Study
- To assess the impact of mobile commerce adoption on business revenue in e-commerce firms in Katsina State.
- To identify the challenges faced by e-commerce firms in adopting mobile commerce.
- To explore strategies for enhancing the effectiveness of mobile commerce adoption in boosting revenue.
Research Questions
- How does mobile commerce adoption affect business revenue in e-commerce firms in Katsina State?
- What challenges do e-commerce firms face in adopting mobile commerce?
- What strategies can enhance the effectiveness of mobile commerce in increasing business revenue?
Research Hypotheses
- Mobile commerce adoption does not significantly affect business revenue in e-commerce firms in Katsina State.
- Challenges in adopting mobile commerce do not significantly reduce its impact on revenue generation.
- Strategies for enhancing mobile commerce adoption do not significantly increase business revenue.
Scope and Limitations of the Study
This study focuses on e-commerce firms in Katsina State that have adopted mobile commerce technologies between 2023 and 2025. Limitations include variations in mobile internet access and infrastructure, as well as the diversity of e-commerce business models that may affect generalizability.
Definitions of Terms
Mobile Commerce (M-Commerce): The buying and selling of goods and services via mobile devices.
E-Commerce Firms: Businesses that engage in commercial transactions through online platforms.
Revenue Generation: The process of generating income through business operations.
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